Archive for the 'Proceedings' Category
We hear a lot about the Battle Force when talking about US Navy force structure and the documents that guide how we deploy and employ our Fleets. As a reader of Mahan, the language brings me back to a phrase he repeatedly uses in his writing, “The Battle-fleet.” See, in Mahan’s day the U.S. Navy started out as a 5th rate power (or worse) and didn’t even have a single fleet that could stand up to a foreign navy when massed together. Over the years he wrote, culminating about the time he passed away in the prelude to World War I, the USN slowly built its battle-fleet to be a peer of almost any navy on the seven seas. Over the next century the USN continued to build and develop itself into the superpower it is today, with several fleets positioned globally.
Much of what we hear about the Battle Force today harkens back to Mahan’s writing on how to use the battle-fleet. The focus is decisive combat against the enemy’s naval forces followed by or concurrent with the projection of power ashore. The focus is on the high-end and kinetic operations which should be the focus of the battle-fleet and, by analogy in today’s language, the modern Battle Force.
But the comparison to today’s Navy starts to come apart as you read about the types of ship’s Mahan thought were appropriate for a navy. While most of us are taught about his belief in the battle-fleet, and its role in pursuing and winning decisive battles that would establish American command of the sea, we’re rarely reminded that in his view a Navy didn’t stop there. Yes, he believed the battle-fleet had to win the decisive battle but there are many other tasks of naval forces. In his essay “Considerations Governing the Disposition of Navies” he wrote that a properly constructed navy needed to be balanced and have three main parts. First was, yes, the battle-fleet. Second was independent cruisers. Third was small combatants and craft to operate in close to an enemy’s shoreline. It wasn’t all one battle-fleet, but a balanced naval force designed for more than just blue water battle.
Each of these different groups of naval vessels had a role to play in major combat operations, but also a matching role to play in peacetime operations. In war the battle-fleet remained offshore, far enough away from the enemy’s coastline that it wouldn’t fall victim to costal defenses (what today we call A2AD threats). There the battle-fleet awaited the enemy’s fleet, maneuvering for positions of advantage for the coming decisive battle. The independent cruisers would range between the battle-fleet and the enemy’s coast, looking to pick off scouts and small squadrons or ranging further afield to strike at the enemy’s merchant shipping and impose an economic cost. Finally, the smaller littoral ships ranged in close, tested and engaged the enemy’s coastal defenses, and scouted for the enemy’s fleet to determine when or where it would sortie to engage in the decisive battle.
Today’s Battle Force has platforms which fill all of those rolls in the vision of the 21st century naval conflict. In Mahan’s day it was an all surface affair, with ships of varying sizes and armaments filling the roles. (He wrote that submarines and torpedo craft, which were experimental platforms for turn of the century navies, were likely to gain success and capability and become part of the mix, but it hadn’t happened before his death). Today, many of the roles are still filled by surface combatants, but submarines and aircraft have taken over significant parts of the equation. They have assumed many, if not all, of the roles and missions traditionally taken by the independent cruisers and the small combatants in the littorals, and with much success in kinetic operations. The name Battle Force, rather than battle-fleet, is certainly accurate.
The problem with today’s Battle Force is that by replacing the cruisers, scouts, and small combatants with submarines and aircraft it loses the capabilities those vessels brought to the peacetime missions. For centuries navies, unlike armies and more recently unlike air forces, have had dual responsibilities not just to fight and win the nation’s wars at sea but to serve in peacetime to protect the nation’s interests, deter challengers, and serve as a diplomatic arm of the military in building partnerships and friendships across the globe. From our nation’s earliest days the dual uses of naval forces were on our leaders minds. Former Naval Academy and Naval War College professor Dr. Craig Symonds wrote in his book Navalists and Antinavalists:
All of President James Monroe’s surviving papers on the navy or on naval policy reflect a concern that it efficiently perform two distinct services: first, that it be adequate to cope with the daily problems of a maritime nation – smuggling, piracy, and combating the slave trade; and, second, that it provide the United States with a comfortable degree of readiness in case war should be forced upon the nation.
What today we refer to as maritime security operations and partnership building isn’t a new-fangled 21st century idea. In fact, it’s a mission which goes back to the very founding of our service, shared with navies throughout history.
Today’s Battle Force is a battle-fleet on steroids, one that has absorbed the rest of the naval force. It is surely powerful and brings us more than “a comfortable degree of readiness in case war should be forced upon the nation.” For fighting and winning a major war it has no equal on the seven seas. However, it becomes a self-fulfilling prophecy because major war may become more likely if there are no ships to conduct the first distinct service President Monroe enumerated.
While the Cooperative Strategy for 21st Century Seapower says all the right things, the Battle Force isn’t built for that strategy. It is only built for one half of our navy’s job. It has mobility and the flexibility to engage multiple targets, but more and more often it lacks true adaptability to do more than just put warheads on foreheads, or threaten it. As the Battle Force shores up its control of the Navy the ability to adapt to smaller contingencies, work in contested waters that are not yet in kinetic conflict, or engage non-state actors and build partnerships becomes harder and harder. Yet these are all the things needed to help avert war, and so actual war at sea becomes more likely, and the Battle Force continues to become stronger.
Naval thinkers from Mahan to Corbett to Zumwalt to Hughes have discussed the importance of having a balanced fleet. High/low mix, Streetfighter, or Influence Squadrons are just other ways to talk about a balanced fleet which is capable of the “regular” major combat operations and fleet engagements as well as the “irregular” maritime security operations and partnership/diplomatic development. Mahan wrote that his own thinking and writing provided a solid foundation to move on to the writing of Sir Julian Corbett, the British navalist who told us that “in no case can we exercise control by battleships alone.” Today’s networked Battle Force is impressive and powerful. As Mahan wrote, it is the starting point for a properly constructed naval force. But the question is…does a powerful battle-fleet alone provide the Navy we need to face the turbulent seas of the 21st century?
Much has been written of late about “Creating Cyber Warriors” within the Navy’s Officer Corps. In fact, three prominent and well-respected members of the Navy’s Information Dominance Corps published a very well articulated article by that very title in the October 2012 edition of Proceedings. It is evident that the days of feeling compelled to advocate for such expertise within our wardroom are behind us. We have gotten passed the WHY and are in the throes of debating the WHAT and HOW. In essence, we know WHY we need cyber expertise and we know WHAT cyber expertise we need. What we don’t seem to have agreement on is WHO should deliver such expertise and HOW do we get there.
As a proud member of both the Cryptologic Community and the Information Dominance Corps, I feel confident stating the responsibility for cultivating such expertise lies squarely on our own shoulders. The Information Dominance Corps, and more specifically the Cryptologic and Information Professional Communities, have a shared responsibility to “Deliver Geeks to the Fleet.” That’s right, I said “Geeks” and not “Cyber Warriors.” We don’t need, and despite the language many are using, the Navy doesn’t truly want “Cyber Warriors.” We need and want “Cyber Geeks.” Rather than lobby for Unrestricted Line status, which seems to be the center of gravity for some, we should focus entirely on delivering operational expertise regardless of our officer community designation.
For far too long, many people in the Restricted Line Communities have looked at the Unrestricted Line Communities as the cool kids in school. Some consider them the “in-crowd” and want to sit at their lunch table. Some think wearing another community’s warfare device validates us as naval officers and is the path to acceptance, opportunity, and truly fitting in. We feel an obligation to speak their language, understand the inner workings of their culture, and act more and more like them. Some have grown so weary of being different or considered weird that many would say we’ve lost our identity. Though establishment of the Information Dominance Corps has revitalized our identity, created a unity of effort amongst us in the information mission areas, and further established information as a legitimate warfare area, many continue to advocate that we are lesser because of our Restricted Line status. We seem to think we want and need to be Unrestricted Line Officers ourselves. Why? Sure, we would like to have direct accessions so that we can deliberately grow and select the specialized expertise necessary to deliver cyber effects to the Fleet. Yes, we would like a seat at the power table monopolized by Unrestricted Line Officers. And yes, we would appreciate the opportunity to have more of our own enjoy the levels of influence VADM Mike Rogers currently does as Commander, Fleet Cyber Command and Commander, U.S. TENTH Fleet.
But there is another path; a path that celebrates, strengthens, and capitalizes on our uniqueness.
In the private sector, companies are continually racing to the middle so they can appeal to the masses. It’s a race to the bottom that comes from a focus on cutting costs as a means of gaining market share. There are, however, some obvious exceptions, my favorite of which is Apple. Steve Jobs was not overly interested in addressing customers’ perceived desires. Instead, he anticipated the needs of the marketplace, showed the world what was possible before anyone else even dreamt it, and grew a demand signal that did not previously exist. He was not interested in appealing to the masses and he surely wasn’t focused on the acceptance of others in his industry. He was focused on creating unique value (i.e. meaningful entrepreneurship over hollow innovation), putting “a dent in the universe,” and delivering a product about which he was personally proud. We know how this approach evolved. The market moved toward Apple; the music, movie, phone, and computing industries were forever changed; and the technological bar was raised with each product delivered under his leadership. Rather than lobby for a seat at the table where other leaders were sitting, he sat alone and watched others pick up their trays to sit with him. Even those who chose not to sit with him were looking over at his table with envy, doing their best to incrementally build on the revolutionary advances only he was able to realize.
Rather than seek legitimacy by advocating to be part of Team Unrestricted Line, we ought to focus on delivering so much value that we are considered a vital part of each and every team because of our uniqueness. I am reminded of a book by Seth Godin titled “We Are All Weird.” In it he refers to “masses” as the undifferentiated, “normal” as the defining characteristics of the masses, and “weird” as those who have chosen not to blindly conform to the way things have always been done. For the sake of argument, let’s consider the Unrestricted Line Officers as the masses, those considering themselves “warfighters” as the normal, and the Information Dominance Corps as the weird. I say the last with a sense of hope. I hope that we care enough to maintain our weirdness and that we don’t give in to the peer pressure that could drive us to lobby for a seat at what others perceive to be “The Cool Table.” By choosing to be weird and committing more than ever to embrace our geekiness, the table perceived to be cool will be the one at which the four Information Dominance Communities currently sit. It won’t happen by accident, but it will happen, provided we want it to happen. Not because we want to be perceived as “cool,” but because we are so good at what we do, and we deliver so much unique value to the Navy and Nation, that no warfighting team is considered complete without its own personal “Cyber Geek.”
I sincerely respect the opinions voiced in the article to which I referred earlier in this post. However, I think we are better than we give ourselves credit for. Let’s not conform, let’s create. Let’s not generalize, let’s specialize. Let’s not be normal, let’s be weird. Let’s choose to be Geeks.
CDR Sean Heritage is an Information Warfare Officer who is currently transitioning from Command of NIOC Pensacola to Staff Officer at U.S. Cyber Command. He regularly posts to his leadership-focused blog, Connecting the Dots.
Mindless habitual behavior is the enemy of innovation… Rosabeth Moss Kanter
Innovation is back! There is an undeniable renewal of interest and forward momentum in innovative thought in the United States Navy today. Why is this? What is driving the renewed attention to innovation?
Several factors influence innovation in both a positive and a negative way. Stephen Rosen discusses many of these factors in his book, “Winning the Next War: Innovation in the Modern Military.” Rosen talks about “technology push,” which occurs when new and disruptive technologies are discovered and sometimes reluctantly incorporated into our warfighting platforms. Though not immediately embraced, over time these technologies can – and often do – revolutionize how we fight. The triumph of steam over sail in the United States Navy is a good example, but one that was hard fought to incorporate or inculcate into the minds of naval officers of that era. Likewise, Rosen’s “demand pull” (or mission pull) stimulates innovation when there is a critical warfighting need and no platform or technology currently available to meet that need. Brave men fought the first and second Battle of the Atlantic in diesel submarines that were cold, cramped, noisy and vulnerable. The need to remain submerged and undetected for long periods of time created a mission pull for nuclear propulsion which contributed to our modern day fleet of highly capable nuclear powered submarines.
While we would have eventually figured out how to put an atomic pile inside a submarine, I think it is fair to say it would not have happened as fast without the contribution of a “maverick” like Admiral Hyman G. Rickover. He drove this process relentlessly and against much opposition, eventually putting to sea the modern SSN. Rickover was unconventional in his methods but he got results. Nowadays, mavericks must learn to work within an even more complex rule set and hierarchy which can stifle innovation. Today’s acquisition process is rather burdensome and although we make the best weapon systems in the world, we must be more responsive in pacing or better yet, exceeding adversary threat capabilities. This of course puts incredible pressure on traditional timelines in research, development and acquisition. Our ongoing efforts to introduce agility and speed into this process must continue if we are to remain a dominant power.
Beyond traditional red-tape, another factor driving – or inhibiting – innovation is money. With competing priorities in the President’s budget, some savings have been realized through reductions in defense spending. Budget reductions and periods of fiscal austerity invariably serve to stimulate critical thought and innovative ways of warfighting. Admiral Jim Stavridis, Supreme Allied Commander Europe (SACEUR), often quotes a well-known figure in the Royal Navy, Admiral Sir Jackie Fisher who said at the beginning of the twentieth century, “Now that the money has run out we must start to think!” SACEUR’s reference is poignant, as Fisher is primarily celebrated as an innovator, strategist and developer of the Royal Navy of the First World War era. When appointed First Sea Lord in 1904, he recapitalized older vessels still in active service but no longer useful and set about constructing modern replacements. Fisher is rightly credited with creating a battle fleet well prepared to fight Germany at sea during World War I.
By any account, our Navy budget is not insignificant, but we must continue to adapt to potential changes. Following Fisher’s suggestion to “think” may provide the catalyst to innovating our way past many of the challenges we face today. This may seem too obvious, for how else does one find an answer, except to think. But how frequently do any of us commit to the type of thinking required to fully understand issues and then devise possible solutions? Rear Admiral Terry Kraft, Commander of the Naval Warfare Development Center (NWDC) recently published The Innovators Guide which dedicates a full four pages to creative thought and generation of ideas. Thinking may not be as simple as it sounds, but we must commit to it in order to find the right solutions.
Recognizing these constraints, the CNO has challenged us to facilitate innovation across the Navy, and several organizations have taken great strides towards this end. The NWDC is a key stakeholder, and its mission is to “link tomorrow’s ideas to today’s warfighter through the rapid generation and development of innovative solutions to operational challenges.” This is done by operating at the speed of the Fleet and maintaining a focus on non-material solutions for the future. In this way, the NWDC serves as a “think tank” for how we fight tomorrow’s battles.
So why NWDC? I would offer that there are many lessons we must learn from history, and one of my favorites is examined by Barry Posen in The Sources of Military Doctrine, in his study of the German doctrine. He notes that Germany “won the battle of France and lost the Battle of Britain. She won the battle for which she had prepared and lost the one for which she had not. Her military doctrine had long envisioned major land campaigns on the European continent. Operations beyond its shores had been given little thought.” The doctrine worked well, until the context of the battle changed to exceed its design. In operating at the “speed of the Fleet”, the NWDC is positioned to look forward and adapt to the changing battlefield and its dynamic conditions.
I recently read RADM Kraft’s NWDC post entitled “Naval Innovation Reboot”, which provides thought-provoking messages about the rapid pace of communications facilitated by social networks where ideas are transformed into reality at a very high rate. He argues that the Navy has yet to capitalize on the benefits of these advancements, and suggests that we better empower our Sailors – already more than comfortable with this technology – to use it to our advantage. To more directly engage these junior leaders, last summer, the NWDC hosted a “Junior Leader Innovation Symposium.” The symposium was designed to educate these leaders on the importance of innovation, empower them to contribute new ideas, facilitate connected discussion and start to harvest their ideas. In keeping with their broad-based approach, NWDC also brings together leadership from industry, military and academia to ensure an awareness and openness to innovative solutions and ideas. In other words, Kraft knows that the water’s edge for innovation is NOT at the water’s edge.
One of the most recent efforts from NWDC examines the establishment of a Rapid Innovation Cell. In broad terms, the cell is envisioned as a mechanism to transform disruptive ideas into solutions and as an alternative path to fielding solutions.
The Office of Naval Research (ONR) is another highly-valuable player in this endeavor. As the Department of the Navy’s Science and Technology (S&T) provider, ONR leads the cutting edge of S&T solutions to address Navy and Marine Corps needs. This effort is developed within and among three directorates, one of which is committed to innovation. ONR’s Directorate of Innovation “cultivates innovative science and technology approaches that support the Department of the Navy and facilitate rapid and agile responses to our changing national security environment.”
Armed with state-of-the-art test facilities and a team of world-class scientists and engineers from a variety of fields, they are well-equipped to advance innovative solutions for the most challenging issues. ONR supports a number of programs aimed to streamline the fielding of technology to the Fleet and Forces. When urgent needs are identified through the Urgent Operational Needs Statement (UONS), Joint UONS (JUONS) and Joint Emergent Operational Needs (JEONs) programs, ONR experts are called upon to ensure available technologies are leveraged in solutions for the fleet. As a complementary process ONR also manages CNO’s Speed to Fleet program, which aims to provide quick-reaction mature and new technologies to deliver working prototypes to warfighters in high-risk or high-threat areas within 12-24 months.
Also within ONR’s quick-reaction S&T portfolio, the Tech Solutions program is a transformational business process created by the Chief of Naval Research to provide Sailors and Marines with a web-based tool for bringing warfighter needs to the Naval Research Enterprise for rapid response and delivery. The program accepts recommendations and suggestions, via an on-line submission form, from Navy and Marine Corps personnel working at the ground level on ways to improve mission effectiveness through the application of technology. It is solely focused on delivering needed technology to the U.S. Navy and Marine Corps, within 12-18 months, and moving the sea services toward more effective and efficient use of personnel. The program has a proven track record too, resulting in technology to the fleet including a Catapult Capacity Selector Valve Calculator (CSV) – a hand-held Flight Deck Ops Assistant which eliminates a laborious process of referencing paper manuals to determine catapult settings.
With NWDC and ONR working as partners, the Navy has an infrastructure which is well-postured to support innovation. Just a thought before I move on… One of our S&T scientists recently e-mailed me a link to the U.S. Coast Guard Innovation Program. It’s a five-page document which formally establishes the Coast Guard Innovation Program. There may be a risk of institutionalizing innovation, but we might also benefit from having a written plan which supports innovative thought. The Coast Guard has an Innovation Council not unlike the current effort undertaken by NWDC. It also recognizes innovation in the ranks with an annual award and incentive program and sponsors an annual USCG Innovation Expo in partnership with industry. Perhaps we should follow suit?
Innovation has been described as having several forms. These range from technological to strategic, and I’ll give a more detailed outline of my thoughts on some of these later, but we suggest we must also contemplate the nature of innovation we aim to achieve.
In a recent Proceedings article entitled Payloads over Platforms, the CNO calls for the “decoupling of payload development from platform development (to) take advantage of a set of emerging trends in precision weapons, stealth, ship and aircraft construction, economics, and warfare.” By tracing a timeline of successful payload shifts across the service of the USS Enterprise (CVN-65), his article illustrates some innovative success the Navy has enjoyed, but these successes were a result of coincidence, and perhaps a dose of good luck, rather than initial design. And, even if the blueprints were drawn up to facilitate payload changes, this approach to design is not pervasive enough to support the CNO’s goals. NWDC and ONR have both adopted or structured approaches to facilitate significant changes like this. If we can successfully tap the ideas of our junior leaders on the deck plates, I believe we are well-suited to develop solutions to propel us in the direction the CNO is pointing.
We face difficult challenges, and innovation provides us one path to solving many of them. I encourage all of our Sailors to discuss ideas and contribute thoughts to this blog or any others I have referenced. We need solutions, and we must be open in our search for them. Is the Navy, as an institution best optimized to innovate? How can we do better? I yield to the “wisdom of the crowd” on this matter, and I am confident that many of you have outstanding ideas that we haven’t yet heard. Get ‘em out there!
“There is, at all events, no perplexity exceeding that with which men of former times haven’t dealt successfully.”
– CAPT Alfred Thayer Mahan
Back in 2003 Dr. Andrew Krepinevich, Barry Watts and Bob Work (now the Under Secretary of the Navy) coined the term “A2AD,” for the growing Anti-Access, Area Denial threat posed by the proliferation of long range missiles systems, precision munitions, and satellite technology that will make operations in the littorals more challenging for 21st century naval forces. They were right when they wrote that ignoring the threat “appears to be a huge gamble and one that neither prudence nor history could recommend with much confidence.” The challenge of A2AD spreads from the shores of the Arabian Gulf to the South China Sea and beyond with players like Iran, China, and North Korea continuing to develop and spread the capabilities and technologies like the C-802 anti-ship missile and FAC’s like the Chinese Houbei that has come to symbolize part of the threat.
While it is cast as a threat based on rapidly modernizing, high technology weapons the A2AD threat is actually nothing new in the annals of naval history. Despite the description of certain technologies, like the Chinese DF-21D anti-ship ballistic missile, as “game changing” and “revolutionary” there are still basic principles of naval strategy and tactics that apply to these weapons. At the turn of the last century the United States and the naval powers of the world faced a similar challenge. Modern technology was advancing weapons systems and making it harder for naval forces to get close to the enemy’s shores. The eminent naval strategist and historian Alfred Thayer Mahan (ATM) wrote on the subject, and offered some thoughts that may be worth considering as the world once again faces A2AD challenges.
In 1911 ATM published the lectures he originally gave at the United States Naval War College in the decade leading up to the start of the 20th century as the book Naval Strategy: Compared and Contrasted with the Principles and Practice of Military Operations on Land. In it he discussed the A2AD threat which developed after he gave his original lectures. “It seems appropriate here to mention, if only incidentally, certain changes in the weapons with which war is waged,” he wrote, continuing “the progress of the submarine, the immensely increased range of the automobile torpedo, and the invention of wireless telegraphy,” were significant changes to the technology of naval warfare. According to ATM the introduction of these new weapons would have an important impact on the development of naval tactics, however, “these consequences will not change the principles of strategy,” which apply to naval warfare.
In his essay “Considerations Governing the Disposition of Navies,” published in May of 1902, ATM also discussed torpedo boats and “the added range of coast guns, which keeps scouts at a much greater distance than formerly, and the impossibility now of detecting intentions which once might be inferred from the conditions of masts and sails.” However, ATM’s continued discussion reminds us that the technologies which make A2AD a challenge are not exclusive of one side in the fight. He says that “on the other hand the sphere of effectiveness has been immensely increased for the scout by the power to move at will, and latterly by the wireless telegraph.” Today there are differences of distances, stand-off ranges, and communications and ISR, but these are the same issues faced over a century ago.
ATM made some suggestions on the tactical and operational level to approach the A2AD threats of his day. He suggested that by taking advantage of high speed and large numbers, “it should be possible to sweep the surroundings of any port so thoroughly as to make the chance of undetected escape very small, while the transmission of the essential facts – the enemy’s force and the direction taken – is even more certain than detection.” Today ATM might call for numerous and inexpensive unmanned systems to work the near shore and scout deep inside the enemy’s coastal WEZ.
Despite the fact many strategy and history students are taught ATM only cared about big guns and battleships, in his concept of the modern fleet which would face the early 20th century A2AD threat ATM wrote “the vessels nearest in are individually so small that the loss of one by torpedo is militarily immaterial; moreover, the chances will by no means all be with the torpedo boat.” After calling for small combatants which can take the fight in close in search of the torpedo boats, while assuming some individual risk, ATM suggested that a group of cruisers sail further out from the enemy’s A2AD threat range. The cruisers are able to sprint to the support of the smaller ships if needed but also able to discover other enemy concentrations, or fall back to support the main battle fleet. ATM pointed out that the main battle fleet has great freedom to maneuver. He said the main force of the fleet can be hundreds of miles away, connected to the scouts, small combatants, and cruisers by wireless and “in a different position every night, [it] is as safe from torpedo attack as ingenuity can place it.” The point is as valid today as it was at the dawn of the last century. The ocean is a large expanse and in order for the enemy to attack, he has to be able to find you. Even satellite surveillance and broad area ISR can only cover a portion of the maritime domain.
ATM believed there was nothing about the early 20th century A2AD threat that fundamentally changed the way naval strategy was developed, or how naval wars were led. There would be changes to tactics, and the requisite adjustments to operational planning that those changes required. He also made the point that a properly balanced Navy, with small combatants, cruisers, and the main battle fleet was required for success in any naval conflict. However, at its heart countering A2AD is more about applying the intellectual rigor to overcome the time, distance, speed differences than it is about fundamental changes to naval strategy; as ATM wrote “war is a business of positions.” In the end, naval commanders must also remember it takes two to have a fight, and the idea is to ensure the enemy is dealing with as many, or more challenges, than you are. You threaten him too and as ATM wrote, “These probabilities, known to the enemy, affect his actions just as one’s own risks move one’s self.”
Last Friday, I had the pleasure of attending a change of office ceremony for the Navy Chief of Information (CHINFO) in the “Sail Loft” of the Washington Navy Yard in Southeast Washington, D.C. It was a gala event, that paid tribute to the incredible work ethic, energy and achievements of RDML Denny Moynihan during his four and a half-years on the job. RDML Moynihan was relieved by RDML John Kirby, another super-charged officer who is highly regarded in the Navy and the Navy Public Affairs community for his support of Admiral Mike Mullen as Chairman, Joint Chiefs of Staff and most recently, as the military spokesman for Secretary Leon Panetta in OSD Public Affairs.
By nature of his position as CHINFO, which supports the Office of the Secretary of the Navy and the Office of the Chief of Naval Operations, RDML Kirby will have a direct impact on the Navy and Navy programs and people every day. He has myriad responsibilities that he will want to prioritize, but in many cases, the 24 hour news cycle will modulate and modify his priorities as current events involving U.S. Naval Forces unfold around the globe. As CHINFO, he will be one of the most important architects of the Navy’s Strategic Communications strategy.
Accordingly, he may want to examine our current “brand.” In enterprise terms, Strategic Communicators employ the marketing strategy of “branding” to focus on the objectives achievable with the goods and services that the company can offer its clientele. For example, the American Marketing Association (AMA) definition of a “brand” is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
Sounds very business-like doesn’t it? But, let’s agree that the Navy has achieved some incredible efficiencies by adapting industry best practices to streamline support to the warfighter-Lean Six Sigma for example. So it follows that we might embrace “branding” as a method of unifying our strategic message to a target audience.
Since I joined the Service, we’ve adopted many different brands, even before the term and the enterprise approach became popular. Do you recall:
“It’s Not Just a Job… It’s an Adventure!”
“Let the Journey Begin!”
“Navy, Accelerate Your Life!”
And our current brand. “Navy. A Global Force for Good!”
Defining the target audience is part of the discovery process in adopting a brand. Those in the Human Resources aspect of what we do tell me that the target audience is the quality young men and women that we recruit annually to join our Service. We want the best and brightest from the pool of eligible young Americans. With an all-volunteer force, opportunities to learn new skills and be assured of job security, although necessary, are not enough – you need an appealing tagline! Human Resource specialists tell me that our current brand sells well with the Millennial Generation. Those joining our ranks today want job skills and a career, but they also want to make a difference-to be a part of a global team that has a raison d’etre- i.e. to make the world a better place. Recruiting, however, is normally tied to the economy and right now, our recruiting and retention statistics are pretty good. That could all change in a heartbeat with a major change in our economy, so it makes sense to keep a regular drumbeat on the theme of recruiting. Our brand is intended to attract and retain the very best, our challenge is to identify the Navy as a choice worth considering in the minds of those choosing and the minds of those providing advice and counsel.
I wonder however, if new recruits are the only audience? Shouldn’t our brand also appeal to the American taxpayers and their direct representatives on Capitol Hill? To the teachers, counselors, parents and coaches—those figures America’s youth look to when trying to figure out their personal way ahead? The point is that the “brand” has to appeal to a broad audience, with different levels of experience and different perspectives. The challenge is to reach and appeal to this wide audience with a clear and concise message of who we are.
In the marketplace, brands appeal to consumers and stifle the competition. Consumers of our brand are the American people, who want a safe and secure environment with conflicts resolved far from our shores. Our competition in the market of national security could be a peer competitor, a downright enemy of the state, or worst case – apathy and the belief that national security is someone else’s job. So, how will our brand keep us moving forward and deter our adversaries? This is an important question, if in fact you subscribe to the theory that our brand has multiple target audiences. Could we or should we change our brand to send a different message or a message to a different audience. I don’t have a good answer to these questions, so I thought we might benefit from the wisdom of the crowd–hence the reason for this blogging effort?
The CNO has given us three simple tenets and only six words on which to base our day-to-day fulfillment of our duties: Warfighting First! Operate Forward! Be Ready! Does our brand convey these three tenets? Do we need more than one brand for more than one audience? Do we need a brand at all?
I always liked the poster of the Aircraft Carrier that you see in many Navy Facilities-“90,000 tons of diplomacy.” A picture is often worth a thousand words, but that picture combined with that caption conveys many things about our Navy and our great country. It champions our industrial base and the United States’ ability to construct and operate not one but eleven nuclear powered aircraft carriers. It illustrates our ability to operate from our sovereign territory—the flight deck of the carrier—anytime and anyplace where our national interests may be threatened or where a helping hand may be needed. It epitomizes our ability to take the fight to the enemy far away from our shores. Finally, it sends the message that when diplomacy or deterrence fails, standby! American resolve and wherewithal will be there, ready to act if called upon. Perhaps we should adopt a brand that does all that?
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Those of you who may have read the addresses which Admiral Knight delivered to various classes that were received and graduated during his term as president of the college, must have been struck not only by his complete grasp of the subject of the higher education of officers, and by his profound philosophical reflections, but also by his remarkable eloquence and by his peculiar and, for a naval officer, unusual ability in expressing his thoughts in clear, forcible and elegant phrase.
I know of no officer who is his equal in this respect, and this necessarily places his successor at a disadvantage. I shall therefore make no attempt to charm your ears by polished periods or demand your attention to abstract reflection, but shall confine my remarks principally to a plain recital of certain experiences in peace and in war, designed to illustrate by concrete examples some of the practical advantages of the application of War College principles and methods in general service. Whether or not these experiences will interest you will depend upon the value you may place upon them.
But in the first place let me state that it is with sincere regret that I have to apologize to the members of the graduating class, and also to the members of the staff, because of my many unavoidable absences from the college and the time-consuming occupations which have prevented my enjoying the more intimate association with them which I earnestly desired, and fully anticipated when I resumed my duties as president one year ago.
But, though I have not been able to take as active a part in the work of the college as I desired, and as I hope to take hereafter. I beg to assure the class that my interest in their studies has been none the less earnest, and that I thoroughly appreciate the spirit with which they have entered into their work and the assistance they have thereby rendered the college in its primary mission, which is the development of principles, and training in the application of these principles to practical situations.
The class now about to be graduated is not only the largest but, in some respects, the most distinguished that has ever taken the course at the college, certainly so in respect of the average rank and experience of its members; and they therefore have it the more in their power to promote the welfare of this institution, and consequently the welfare of the navy as a whole, by the influence which it will be their privilege and their duty to exert when they return to general service.
This service will include many of the navy’s most important activities. Some of these will be in positions of command involving various degrees of responsibility for the success of the organizations and the personnel committed to your charge. It has been the object of the college not only to develop and define the principles of naval warfare, but to indicate the methods by which these principles may be applied with the maximum success. I have considered you, and would have you consider yourselves, hardheaded practical men who have been engaged for a year, not in purely academic speculations upon the theory of warfare, but in working out the best methods of increasing the fighting value of the navy as a whole. I am sure that you understand and believe that the teachings of the college are eminently practical, and that the service would be greatly benefited if all of our officers could take the course. As this is manifestly impracticable, it follows that if the whole commissioned personnel of the navy is ever to acquire a working knowledge of the principles and practice of naval warfare, it must be through the effort and influence of the college graduates exerted upon the personnel under their command.
It would, of course, be desirable if more or less systematic instruction and training could be given whenever circumstances permit, as is the case with the considerable personnel now immobilized in the Philadelphia navy yard. These conditions are, however, temporary and wholly exceptional, and it is recognized that such a War College extension would not be practicable in the active fleet to anything like the same degree.
Russia has been increasing the reach of its navy in recent years, sending warships further afield as part of an effort to restore pride project power in a world dominated by the U.S. military.
That throws a wrench in our Maritime Strategy, it would seem. Or does it? What should our reaction be, militarily? And what, diplomatically? Should there be any?
James Clapper, Director of National Intelligence in the Obama Administration, thought so.
From the Daily Beast:
Whether or not sensitive weapons technology was moved to Syria is a hotly disputed question in the intelligence community. James Clapper, now the Director of National Intelligence and formerly the director of the National Geospatial Intelligence Agency, said in 2003 that he believed materials had been moved out of Iraq in the months before the war and cited satellite imagery.
If the Bashar al-Assad regime falls, and should the securing of the chemical and biological stockpiles of Syria be necessary, what would be the effect if some of those materials and munitions bear Iraqi markings?
Former Iraqi General Sada asserted that Saddam’s chemical stockpile was lifted, in his book “Saddam’s Secrets” and summarized by Investor’s Business Daily:
As Sada told the New York Sun, two Iraqi Airways Boeings were converted to cargo planes by removing the seats, and special Republican Guard units loaded the planes with chemical weapons materials.
There were 56 flights disguised as a relief effort after a 2002 Syrian dam collapse.
The IBD article also mentions Israeli General Yaalon’s assertions, and those of John Shaw regarding Russian assistance in the form of former KGB General Primakov:
There were also truck convoys into Syria. Sada’s comments came more than a month after Israel’s top general during Operation Iraqi Freedom, Moshe Yaalon, told the Sun that Saddam “transferred the chemical agents from Iraq to Syria.”
Both Israeli and U.S. intelligence observed large truck convoys leaving Iraq and entering Syria in the weeks and months before Operation Iraqi Freedom, John Shaw, former deputy undersecretary of defense for international technology security, told a private conference of former weapons inspectors and intelligence experts held in Arlington, Va., in 2006.
According to Shaw, ex-Russian intelligence chief Yevgeni Primakov, a KGB general with long-standing ties to Saddam, went to Iraq in December 2002 and stayed until just before the U.S.-led invasion in March 2003.
Anticipating the invasion, his job was to supervise the removal of such weapons and erase as much evidence of Russian involvement as possible.
An interesting statement from Brian Sayers, the director of government relations for the Syria Support Group:
We believe that if the United States does not act urgently, there is a real risk of a political vacuum in Syria, including the possibility of a dispersion of chemical weapons to rogue groups such as Hezbollah.”
What of a regime such as Saddam Hussein’s in Iraq that was suspected of actively attempting to peddle such weapons?
Should these suspicions surrounding Iraq’s possible pre-invasion transfer of its remaining chemical stockpile be confirmed, the silence being heard in the media regarding them will have been deafening.
Just in case folks still wanted to debate the existence of Syria’s stockpile, I think we might have our answer. How many carry Iraqi markings? How many, Russian?
This post is part of a group covering a Lockheed Martin media event for the F-35 Lightning II. For an analysis of the fighter’s potential as an unmanned aircraft, visit news.usni.org. For my discussion of the Joint Strike Fighter as an international acquisitions program, visit the NextWar blog at the Center for International Maritime Security.
The F-35 Lightning II, also known as the Joint Strike Fighter, has seemed to be the third rail of defense acquisitions. The aircraft program’s costs and operational role have been thoroughly discussed both here and elsewhere. When USNI kindly offered me the opportunity to represent them at a Lockheed Martin event, I felt daunted by the volumes of ink spilled to date on the subject. But, I think the JSF program as suffered from polemic coverage and needs some measured commentary. I learned a lot and hope this knowledge serves as an antidote to the vitriol surrounding this aircraft:
- Whatever its costs and however well the F-35 does or does not fit American strategic and operational interests, nobody says it isn’t an impressive aircraft in its own right. This is a point worth saying out loud. At one point, we were shown infrared video from a test flight. We could see on the camera an outline of a Joint Strike Fighter on the tarmac – that was the place where the aircraft was parked 45 minutes before. The F-35 could sense the difference in solar heating of the runway caused by the aircraft’s shadow after that amount of time – incredible! While I think President Eisenhower’s statements on the military-industrial complex are worth heeding, America and its partners are pioneering impressive new technologies to increase our military capabilities. The bottom line: how can we best leverage the capabilities of the F-35 in a continually evolving threat environment? And how can we use technologies pioneered in this program to support other platforms? Answering these questions would allow the United States to recoup more of its significant investments in this program.
- Lockheed was open to discussing the different cost estimates of the program. I was expecting to have a certain figure placed in front of me. But Sam Grizzle, Lockheed’s Director of Communications for Aviation, admitted on the subject of costs that “other folks may come up with a different number.” This transparency impressed me. Further, Lockheed employed an interesting defense of the JSF program’s cost. We often compare the JSF to other acquisition programs in the present or to similar ones of the past. Essentially, they argued that you would have to compare the JSF program to whatever alternative DoD would have pursued (each service independently pursuing different strike fighters, for example). It’s difficult to prove a negative – so we ultimately can’t know whether a different program might have been a better alternative. I can think of many counter-arguments to this line of reasoning, but they only made my head hurt. Ultimately, people with differing views on the cost of the program will continue to circle each other in a rhetorical dogfight, but the aircraft is in production and so I think that discussion is moot for those in uniform. Our civilian government will make financial choices to meet our national priorities. A very interesting dialogue does remain, however, on how the aircraft will be employed, and this is where we as a community can contribute – Galrahn has some interesting thoughts on the JSF as a command and control platform and I wrote a piece on unmanned JSF’s for news.usni.org.
- Many have noted that the Navy’s F-35C has a single engine like all other variants – at first blush, this lack of redundancy would give me pause if I were alone over the ocean at night. But the F-35’s engine is shrouded as a stealth measure. I asked Lockheed officials whether this might mitigate foreign-object damage and increase the engine’s resiliency. They said, “That’s an interesting question.” I was surprised that they hadn’t studied this in detail. The bottom line: is the F-35’s single engine more reliable and survivable compared to past engines? Claiming that two engines are better because that’s how we’ve done it in the past is flawed reasoning. It’s also neglects our history, as many of the retired fighter pilots in the room reminded me. In 1958, the Navy was deciding between the single-engine Vought F8U-3 and the twin-engine McDonnell F4H. The safety record of twin versus single-engine airplanes was examined and determined to not be a deciding factor. The only twin-engine airplane at the time was the A3D Skywarrior, which had two engines because it was too big to be powered by only one. At 40,000 lbs. of thrust, the JSF doesn’t need two engines by this measure. Also, looked at from a different side, having two engines simply doubles the chance that one fails. There are control and stability issues on one engine and it’s unclear whether a dual-engined JSF could reasonably make a carrier landing on a single engine. Personally, I’d like to see more data – and anyone wanting to have a reasoned discussion of this issue should as well.
- I learned a lot about the international program, which I’ll cover extensively at the other blog I contribute to, CIMSEC’s NextWar blog.One interesting note: the event showed USNI’s influence in stark relief. Once the floor was open for questions, the first two focused on the Chief of Naval Operations’ recent Proceedings article “Payloads over Platforms.” These questions weren’t from me, but from bloggers from other venues. It was a moment that underscored how much the Naval Institute frames the discourse on maritime security.
Lockheed was reluctant to discuss the piece, at one point Lockheed’s Bob Rubino joked “CNO’s article? Didn’t see that…” Many have taken the CNO’s piece – especially his discussion on the limitations of stealth – as an indictment of the F-35 program. But if you read the piece closely, I think a better summary would be that stealth is important, but isn’t the sole determinant of a successful aircraft.
The Joint Strike Fighter inspires strong feelings in both supporters and detractors, and so it’s difficult to have a measured discussion of the program. What’s clear is that the Navy, the United States, and many allies and partners are counting on the program’s success. After today, any discussion of the program that isn’t constructive towards that end holds little interest for me.