… we (Team Navy) are in deep bat guano where public perceptions are concerned:
See especially slides 17-21 for recruiter’s challenge:
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” If you were just turning 18 and had to spend two years in the Service, which branch would you prefer to join?” AF: 37 Navy: 20 Army: 15 CG: 14 Marines: 14.
Slides 3-7 aren’t exactly a bed of rose either. Mayhaps the Navy might want to work its message a little harder outside the cloistered “Conversations With America” while spending less time/effort/manpower on contrived “ethos” statements?
Of course leadership could just shut its eyes, click its heels and say “it’s only a poll – it’s only a poll…” Just don’t think these results aren’t going to have some bearing in the coming budgetary knife fights on the Hill and in the 5-sided wind tunnel…
