Archive for the 'popular culture' Tag

12936914675_575b0901d5_mJust think about it for a moment – we have to find a way to reach young men and women who are looking to serve their nation, preferably those who wish to do so by going to sea.

Perhaps they have family members who have served, or someone they know. More likely, they have picked up the idea from something around them; movies, books, history, or even advertising from the recruiting side of the house.

That is why we have been very careful on what we put the “Navy” stamp on. Every outreach or project for public consumption does not have to be a cheerleading event smacking of Social Realism – but it should at least reflect a neutral, reality based view of what the Navy is.

We also need to know that when we refer to our Sailors, we need to send a message that will ring true to them, and that they have confidence that their leadership’s view of them reflects what they see every day in the Fleet. That brings us to what is being called, “…the Navy’ first mobile game…”

What story does it tell to the outside audience? What does it tell our Sailors about what the Navy thinks of them?

Who did we give responsibility to bring the Navy in to the mobile gaming market? Naval History & Heritage Command? Navy Recruiting Command? CHINFO? No, of course not. I’ll let you soak in the background here, here, and here.

Does it tell the Navy’s story? No. Does it inspire? Does it help people understand the Navy’s role in the 21st Century? What does it do?

“Pier Pressure” gives sailors fingertip access to alcohol-related resources 24/7 and includes a blood alcohol content calculator and search of local taxi services.

There you go. I don’t know what is worse; the patronizing tone, the assumptions, or the horrible “in the Navy, Sailors drop pallets on ships” actual game part.

Messages, external and internal, matter. I am curious, did they run this by a focus group of Fleet Sailors? At any point, did someone mention this might be a little out of phase?

I understand the good intentions. I fully understand the huge waste to personal and professional lives due to alcohol use, but really. Besides the ability to feel like someone is trying to do something – is this really the something needed to address the problem? Is it a net gain – is this really what the Navy should put out there as its initial mobile gaming entry?

Maybe, but what message does it send? Sailors are a bunch of drunks who can’t wait until their boring day dropping pallets on ships is over so they can hit the bar, and once they get there, they don’t have the good sense to handle their drink? That isn’t the Navy I know.

It is bad enough that we accepted in whole cloth the unscientific and highly flawed study on sexual assault that painted all Sailors as either sexual predators or helpless victims led by tone-deaf enablers, but now we have to buy in to the old smear of the “drunken Sailor” as well?

Is that really what our Navy thinks our Sailors are like? Is that what we want to tell young men and women who might want to join the Navy to expect? If so, I might offer that on the “problem to solution” spectrum, this is a bit closer to problem than solution.

Enjoy the video.

Keep What You’ve Earned: Pier Pressure Mobile App Tools Trailer from US Navy NADAP on Vimeo.


58 Words.

June 2009


In the Tuesday May 26th edition of the Wall Street Journal Iraq was mentioned only once. Precisely fifty-eight words on page A13. Below the fold. Only five dozen words and a few inches of column space that day on Trade Minister Falah al-Sudani’s resignation amidst allegations of corruption. On the Journal’s front page, news of Pyongyang’s pomposity, an article on “The Culture of Bling” (lamenting that hard times have hobbled Hip-Hop artists’ ability to buy diamonds and gold), and a center-page expose on our own crack-down on corporate bribes, corruption and scandal. This front page layout confirmed what I already knew: the North Koreans are unpredictable, “The Culture of Bling” is ridiculous, and corruption in government is not limited to Baghdad. And just fifty-eight words on Iraq.

All of this struck me as interesting (and sad and shameful) because there is actually a wealth of good news to report from Iraq these days and the American public isn’t hearing these stories. Instead of “good news from the front”, the stories that received the ink and press real estate that day in the Journal (and every other paper of record for that matter) were features on American Idol, drug abuse in baseball, and another plunge on Wall Street.

These days, fifty-eight words on a corrupt Iraqi Trade Minister. Just 18 months ago, 5800 words on civil war, death, chaos, ethno-sectarian violence and the aimless Iraq war that would have no chance for victory. Pundits would daily pound soft fists on keyboards in passionate defense of why America would lose in Iraq. And at times they were right. We did enter the war with bad intelligence. The Bush Administration did choose to focus on WMD. The Pentagon did not predict the effects of a post-invasion peace, a disbanded army, home-grown violence or Al Qaeda infiltration. The State Department did not have the answer to the challenges of Kirkuk, the rough tides of ancient tribal politics, or introducing democracy to the non-secular Islamic masses. And the Bush Administration never seemed to deliver a clear message to the American public. Things were bad. They often are in war. But things got better…and the stories stopped.

What happened in Iraq since 2005 and why is no one writing about it?

What happened was a lot of things all at once. Al Qaeda over-played their hand, destroyed the Askariya Shrine, revealed a truly corrupt and bankrupt ethos, and alienated Sunni sympathizers; Sunni and Shiite battled each other in the streets of Baghdad, tired, and sought détente; SOCOM relentlessly pursued high value collaborators and enemy leadership; the Sons of Iraq patrolled their neighborhoods and pushed AQI to the seams, Marines and Soldiers walked the earth during the Surge; security tightened; violence dropped by 80%; the Iraqi army grew and was trained; local governments moved forward; the population eased; 300 new businesses started in the first half of 2008 alone; schools re-opened; oil revenue grew; refugees moved home and literally scores of other pivotal factors and turning points of personality, social condition, money-politics, tribal diplomacy, a lot of time, a little luck, and a inestimable degree of hard work and sacrifice by thousands upon thousands of U.S. servicemen and women, happened.

As for why no one is writing about Iraq these days, I see two reasons: 1.) Journalists aren’t historians and 2.) Integrity is lost in the main stream media.

To start, journalists are professionals trained in the art of capturing a single moment. They lack the historian’s eye trained to capture and make sense of a series of moments. Where the pundits, politicians and journalists have always found the chaos of war anomalous, historians have always understood it as the way of things. Historians understand that beneath the fabric of that chaos are the factors and conditions that will determine outcome, or in some cases, have determined outcome.

Historians will write their judgments of Iraq once they gain the perspective they require to complete their complex calculus. Journalists don’t have that kind of time. The Iraq story is less-violent, less-messy, and less-provocative than it was last year. It’s altogether less-interesting. And so they turn to more marketable stories of American Idol pageantry, Michael Vick’s dog fighting ring, and greedy Wall Street tycoons drying off from their morning shower with piles of your 401k money.

And while this is all very frustrating, I get it. Totally understandable. Cash, violence, and live entertainment…what can I say, I’m a Marine, it sounds like a good night of liberty. But then there’s this lack of integrity thing, which is a little harder to stomach.

If journalism was in fact a business first, it would make sense to me that they write whatever it takes to sell papers (about things like drugs, violence and bankers showering with money, for example). But I don’t think journalism is about business first. I think journalism is about discovery first. It’s about honest and fair reporting. It’s about digging up stories, holding people accountable and other things I can’t remember.

I do remember what Bob Woodward told me when I met him back in 2003 as a Midshipman in Admiral Crowe’s National Security Studies class at Annapolis. He told me that a free press is the bedrock of any free nation and that journalists should aspire to be the watch dogs of this country. I also remember thinking he had a nicely cut grey suit, great hair and that he must have had plenty of pretty girls chase after him in his day.

But the steel-eyed and measured approach of an iconic Woodward is lost to a bumbling and soft new age. And what we have is a story in Iraq that isn’t over being lived, but finished being told. While it is true we are morally, fiscally, spiritually, politically (and really in all ways) exhausted with Iraq, there is still reporting to be done. Integrity includes “finish what you started,” “dance with the girl ya brung”, or any related measure of sound southern wisdom. Americans are still fighting this war. Still losing sons and daughters. We still have a great stake in how this story ends and deserve to hear how it unfolds.

And then I wonder if editors across the nation missed a chance to write 5800 words on the great progress in Iraq? Or if the Wall Street Journal got it right in what their fifty-eight words implied and only a few short years ago I would have never believed:

Today a member of the Government of Iraq (an internationally recognized government most said could never exist) broke the law (a law that was ratified by a democratically elected Iraqi Congress in an open election) and will be tried before his fellow citizens (with due process and the full rights of the accused) and if found guilty (in an independent Iraqi court), will be held accountable for his offense.

Now that I read it this way, fifty-eight words was just enough.