This time it is Social Media and politics.

DOD Social Media Hot-Mess Overreach

Categories

Tags

Social-Media-Marketing-StrategyNot since having to give training in the early 1990s to people about the proper protocol involved with “Reply” vs “Reply All,” “cc” vs “bcc,” or explaining to a Chief of Staff that email do not have Date Time Groups, have I been more perplexed by a DoD movement involving internet based communications than what came out at the end of June. This time it is Social Media and politics.

Open up the 29JUN2016 MEMORANDUM from OSD at this link (do I need to explain that you should ‘right-click’ and then select ‘open in new tab’ – I’m not sure if I do anymore) and take some time to read it over. If you’re in a hurry, then trust me on the pull quotes below – you’ll get the point.

Let’s back up a bit. Since I was a wee-pup, we all knew the Hatch Act restrictions well. Nice, comfortable, and a warm fuzzy blanket ease to it:

DoD personnel are prohibited from engaging with potential candidates and their authorized representatives on any matter related to their official duties under any circumstances.

All DoD personnel should also be aware of existing limitations on participation in partisan political activity, which is regulated by the Hatch Act and implementing regulations and departmental policies for DoD civilian employees and by DoD Directive 1344.10 for military members.

Military Members

The primary guidance concerning political activity for military members is found in DoD Directive 1344.10 [Guidance for Military Personnel]. Per longstanding DoD policy, active duty personnel may not engage in partisan political activities and all military personnel should avoid the inference that their political activities imply or appear to imply DoD sponsorship, approval, or endorsement of a political candidate, campaign, or cause. Members on active duty may not campaign for a partisan candidate, engage in partisan fundraising activities, serve as an officer of a partisan club, or speak before a partisan gathering. Active duty members may, however, express their personal opinions on political candidates and issues, make monetary contributions to a political campaign or organization, and attend political events as a spectator when not in uniform.

In general, all federal employees may use social media and email and comply with the Hatch Act if they remember the following guidelines:

(1) Do not engage in political activity while on duty or in the workplace.
• Federal employees are “on duty” when they are in a pay status, other than paid leave, or are representing the government in an official capacity.
• Federal employees are considered “on duty” during telecommuting hours.
(2) Do not engage in political activity in an official capacity at any time.
(3) Do not solicit or receive political contributions at any time.

“Political activity” refers to any activity directed at the success or failure of a political party or partisan political group (collectively referred to as “partisan groups”), or candidate in a partisan race.

No one of substance has ever thought this unfair or hard to understand. Solid stuff.

Welp … looks like someone just discovered social media and didn’t sit through the full brief:

…active duty military members and further restricted civilian employees are prohibited from participating in partisan political activity. Therefore, while these employees may “follow” “friend” or “like” a political party or candidate running for partisan office, they may not post links to, “share” or “re-tweet” comments or tweets from the Facebook page or twitter account of a political party or candidate running for partisan office. Such activity is deemed to constitute participation in political activities.

No direct links of “likes” to partisan sites (akin to distribution of literature)

…while off duty and away from the workplace, a further restricted employee may post on social media his opinion about a Presidential candidate, “share” a friend’s endorsement of a political party, or “like” a candidate’s Facebook page. However, the employee may not “share” a post from a campaign Facebook page, “retweet” a message from a political party, or “like” a post that requests contributions for a candidate.

Where to start?

First of all, OSD does realize that there is a lot more to social media besides Facebook and Twitter, correct? What about Snapchat, Yik Yak, Instagram, LinkedIn, Periscope, and others? Am I being pedantic? Well, that is my nature, but no, I don’t think so in this case. What this tells me is that those who wrote this really are not creatures of social media at all.

Let’s get away from that for a moment and look at the substance. Where we are is that the CO of Naval Base Swampy can park his 1997 Yugo in his designated parking space with his “LaRiva-Puryear 2016” bumpersticker, but Seaman Timmy can’t share a story about his hometown posted by the “Hoefling-Schulin 2016” on its Facebook page after their campaign bus broke down there?

Really? If he does this after hours, while on leave, via a medium where both the sender and receiver agree on both ends to see each other’s posts, he is in trouble as if he stood on stage in uniform and introduced a candidate?

Interesting republic we have become.

I would offer that this goes way too far. It also begs the question on who are the Facebook and Twitter police? Who is going to decide who is going to be held to account and who is not? What are the rack-and-stack criteria for deciding whose complaints are worth running after and whose isn’t?

This policy is both too specific, too vague, and is not in the spirit of the Hatch Act. It should be withdrawn and refined. If we are to err, let’s do that in line with allowing Shipmates a space to share their ideas with their friends, on their own time, in their preferred manner. The Hatch Act was clear and as such, was easy to follow and enforce. This? Not even close.

Back To Top